Search Engine Optimization is one of the most important things to consider if you own a website or blog. However, there are some common SEO myths that have greatly affected the success rate of the optimization process.
It is interesting to note that these practices are still common in the modern generation despite the fact that they do not provide positive results. By learning more about these myths, you will be able to understand why some websites have a low ranking despite their excellent design. This also gives you the right opportunity to make the necessary changes that will boost the performance of your website.
The use of keywords for effective optimization cannot be disputed but on the other hand, when such keywords are misused, the entire practice loses its meaning. Common trends such as keyword stuffing and excessive use of Meta tags do more harm to your website than good.
Some website owners also choose a background theme that matches with the color of the main text in order to hide the keywords but this practice does not yield any positive results since it is considered as spam by search engines.
Link exchange to promote your domain
It is no secret that link swapping can increase the rankings of your site when done properly. This practice was effective a few years ago but due to the recent updates to Google’s algorithm, back links generated from link swapping practices have lost their value.
Instead, search engines tend to recognize natural links obtained through building relationships with professionals in that particular industry and giving them some good reasons to link to your site.
More graphics, less text
If your website is full or images, videos or other forms of animation but lacks enough text, chances are high that it will not receive great traffic. Excellent graphics can boost the aesthetic value of a particular blog or website but it does not always lead to a better ranking. You need to ensure that apart from the outstanding graphics, your website should have useful text to attract search engines.
The use of micro-sites to market your domain
If you own a couple of websites, you might be tempted to use them to link back to the primary domain. However, it is not easy to trick search engines since they know how to identify the owner of a particular domain.
This practice can be compared to voting for yourself countless times during an election. At the end of the voting period, your votes will be counted as one. It is good to invest in quality content for your website and watch its popularity grow every day rather than using multiple sites that only count as one.
These are some of the most popular SEO myths and practices that affect the ranking of a particular website. The only way to boost your online presence is by implementing crucial strategies that are accepted by search engines. Poor SEO practices can mark your site as spam but when you discover such myths and misconceptions, you will be able to look at SEO from a different perspective.
If you are looking for an SEO expert to help you optimize your site so you can avoid these myths and practices, then click here to fill out the Discovery Form, and I will analyze your website and get back to you within 48 to 72 hours.