Local Search Engine Optimization Services
If you operate a local business, you might understand that now days you need to have a Web presence. That is, either you have a Website or some kind of online marketing in place to advertise your business to potential customers that might be performing a search on the internet using any device that connects to the world wide web.
Here is more information on Hallowell Local SEO Marketing Services
Some people think that having an optimized site is all that is needed to be found online. Unfortunately, this is not enough with the landscape of the growing amount of web properties being added daily online.
Not only do you have to have your website optimized for your Keywords that you are wanting to rank for on the Search Engines like Google, Bing, and Yahoo. However, it takes more than just on-page optimization. There is off-site optimization such as getting relevant links back to your website from other websites. This is required especially if you are in a local competitive market.
Proper on-page optimization includes having the keyword in the url (domain name), page title, in the body of the article, and in the description of the search listing.
For the off-page optimization you should start with getting your website listed on social sites such as Facebook, Google+, YouTube, Pinterest, Twitter, etc. These pages will be specific about your business with a link back to your website.
More off-page optimization will be placing your website link on Local Citation sites such as Four Square, Yelp, Google Business, Yahoo Business, Bing Business, Hotfrog, Super Pages, Yellow Pages, etc. These sites are simply going to contain information about your business. Usually the name of your business, address, phone, hours of operation, photos, and website url.
Article and Web 2.0 Sites
The more competitive the market, the more off-page link building will be required. This is where you will want to have articles placed on different Article directories and Web 2.0 sites with a link within the article back to your website. The link will be a word or phrase and when someone clicks on it, it will re-direct them to your website.
A Web 2.0 site is simply a free site that you are able to place an article on with links within the article. The article and Web 2.0 sites usually have a high Domain Authority as they have been around for years and have a great number of pages built on their platform.
What is anchor text? It is simply a word or phrase (usually a phrase you wish to rank for) that is clickable and redirects to your website. There are many anchor text variations that should be used. You don’t want to use the same keyword or phrase for every link you have. For example, an anchor could be http://www.yoursite.com, click here, more info, visit site, your business name (Branding), and different variations of your keyword phrase you want to rank for.
As you can see, there is a great deal of work involved in getting a website ranked at the top of the Search Engines. If you want to increase your online visibility, then investing in Search Engine Optimization is a smart choice for a business looking to expand their reach on the Web.
Without SEO your website is just a billboard in the desert. With SEO, your website will have roads for the traffic to find you on the NET.
If you are ready to get started building the roads for your website to be found, then simply fill out the Discovery Application (click here).